![]() ![]() If you’re considering going that route, tread carefully. Seeing an animal logo represent a brand that involves eating animals can be jarring. Yes, these last two categories aren’t exactly great for the animals involved, but regardless of how you feel about them, they’re part of our relationship with animals. How to deal with animal logos for food businessesĪn animal logo is a slam-dunk choice for a pet product, a livestock product, a brand related to wild animals in some way or even a hunting or fishing brand. A snake could be a cool choice for your tattoo studio, but it’s probably an awful logo choice for your landscaping business. Remember to consider the negative traits you could be communicating with your animal logo. Do you want a realistic-looking animal in your logo, an abstract depiction of an animal or a cartoon/anthropomorphic image? And within those categories, there’s subcategories-if you’re going realistic, do you resonate with a photograph or photorealistic drawing or a more simple, but accurate, line drawing? If you’re going cartoon-style, should it be something that wouldn’t look out of place in a Disney movie, or do you want something that feels more like it’d be at home in a newspaper strip? Then, you’ve got to determine how your logo will look. Ok, so you’ve decided you want an animal logo. Animal logos: accurate, adorable or abstract? ![]() As you brainstorm your brand’s persona, think about the following to fine-tune your animal logo. Every logo communicates its brand’s personality through its color palette, font, shape and any other style choices the designer makes. There’s more to an animal logo than the animal itself. Logos that work are logos that mean something, and even if you initially decide you want a certain species to symbolize your brand, you’ve gotta make it the star of your brand’s story to make it work. An animal logo can cement your brand in your target audience’s heart, but keep in mind that there’s more to using an animal logo than sticking a cute puppy next to your brand’s name and calling it a day. We love animals so much that we haven’t stopped domesticating them and revering them and making them the stars of our folk tales and mythology for millennia.Īnimals are a popular choice for logos because of the deep connection we feel to them. ![]()
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